If you’re looking at optimising your website, it is important to pay special attention to the conversion rate. It is possible to improve your conversion rate without spending much on design concepts or paid plugins. How? By utilising the proper tactics.
Words have the power to optimise your website, as it helps to connect with your audience. You can use some powerful words to boost your conversion rate and traffic. When you use the right words in your landing page copy, it can improve its visibility in the webspace.
Writers use powerful words to trigger an emotional response from the reader. Power words are so persuasive that people get compelled by them and can’t help get influenced by these words. However, power words are not limited to writers.
Marketers also use these words for promotions and marketing. The basic idea is to motivate people so that they take action post reading the content. You can use these words for many reasons – opting in for an email list, persuade your visitors to read a blog post, generating leads, and increasing conversion rates.
Curiosity or interest is an urge that needs to be satisfied. It is similar to satisfying hunger or thirst. Words that pique your target audience’s interest or make them curious can be used to make the blog post or landing page headlines more appealing. You can also use these words in your email subject lines to improve email open rates. The way you use these words is also important, so consider words that boost the engagement rate.
| Astonishing | Sneak peek |
| Offbeat | Spoiler |
| Bizarre | Strange |
| Black market | Stunning |
| Blacklisted | Super secret |
| Confessions | Top secret |
| Confidential | Trade secret |
| Controversial | Unconventional |
| Classified | Under the table |
| Closet | Under wraps |
| Extraordinary | Underground |
| Eye-opening | Unbelievable |
| Forbidden | Uncharted |
| Forgotten | Unexplored |
| Hidden | Unheard of |
| Elusive | Unique |
| Hilarious | Unusual |
| Hush-hush | Wacky |
| Illusive | Withheld |
| Incredibly | Little-known |
| Insane | Login required |
| Insider | Lost |
| Interesting | Members-only |
| Limited | Odd |
| Privy | Off the record |
| Restricted | Off-limits |
| Ridiculous | On the QT |
| Secrets | Priceless |
| Shh! | Private |
Do you know what greed words are? It is a natural human tendency to want more than you need. The words tend to play on scarcity and attract more users through online marketing. Greed words help to make something more valuable – like content or a marketing copy. Greed words boost conversions when you use them in different headlines. You can promote online content created with online writing software and giveaways by using greed power words. It helps to grow your website traffic and generate more leads.
| Bargain | Never again |
| Before | New |
| Best | Now |
| Billion | Nest egg |
| Bonanza | Premier |
| Bonus | Pay zero |
| Big | Price break |
| Cheap | Prize |
| Cash | Profit |
| Deadline | Quick |
| Discount | Quadruple |
| Dollar | Running out |
| Don’t miss out | Reduced |
| Double discount | Rich |
| Explode | Six-figure |
| Extra | Money |
| Economical | Soaring |
| Exclusive | Special |
| Expires | Save |
| Final | Savings |
| First | Sale ends soon |
| Fortune | Skyrocket |
| Fast | Soaring |
| Feast | Special |
| Frugal | Surge |
| Frenzy | Six-figure |
| Giveaway | Triple |
| Greatest | Treasure |
| Guilt-free | Up-sell |
| Gift | Value |
| Hurry up | While they last |
| Instantly | Whopping |
| Inexpensive | Limited |
| Last chance | Luxurious |
| More | Jackpot |
| Marked down | Monetise |
| Massive |
Vanity is the main force that leads to purchase decisions. It is important to use vanity words in your copy, content, or headlines. Looking good is an integral part of life, and we do so many things to look attractive, don’t we?
In a similar context, these words could be a lead magnet for your product or service. It makes your visitors look successful and more attractive. Carefully choose vanity words to increase conversions.
| Amazing | Fortunate | Super-human |
| Amplify | Foxy | Triumph |
| At the top | Fearless | Turbo-charge |
| Attractive | Gorgeous | Staggering |
| Awe-inspiring | Guts | Strong |
| Ahead of the game | Genius | Undefeated |
| Booming | Good-looking | Valour |
| Boost | Hero | Vanquish |
| Enchant | Handsome | Victory |
| Brassy | Jaw-dropping | Ultimate |
| Beautiful | Jubilant | Unbeaten |
| Bold | Knockout | Wealthy |
| Bravery | Kick ass | Wonderful |
| Brazen | Magic | Wondrous |
| Bright | Mind-blowing | Sensational |
| Brilliant | Moneymaking | Smart |
| Conquer | Legendary | Spectacular |
| Courage | Lucky | Spine |
| Crowned | Notable | Sassy |
| Cheer | Noteworthy | |
| Clever | Optimum | Saucy |
| Defiance | Quick-witted | Dazzling |
| Drop-dead | Remarkable | Elegant |
| Daring | Prosperous | Elite |
| Epic | Effective |
Fear is the most powerful emotion and perhaps motivator. It is an instinct that keeps us alive and safe. Fear power words inspire your readers to take action immediately. It may be sharing a blog post, downloading a PDF, or buying a product.
| Apocalypse | Hack | Slaughter |
| Armageddon | Hazardous | Suffering |
| Assault | Insidious | Tailspin |
| Agony | Invasion | Tank |
| Annihilate | Lawsuit | Targeted |
| Beware | Looming | Torture |
| Blinded | Lunatic | Toxic |
| Blood | Lurking | Tragedy |
| Bloodbath | Jail | Trap |
| Blood-curdling | Jeopardy | Teetering |
| Backlash | Mistake | Terror |
| Beating | Nightmare | Volatile |
| Bloody | Meltdown | Vulnerable |
| Bomb | Mired | Warning |
| Bumbling | Pale | Vaporise |
| Collapse | Panic | Victim |
| Corpse | Peril | Wounded |
| Crazy | Piranha | Wreaking havoc |
| Cripple | Painful | Shellacking |
| Crisis | Plummet | Scary |
| Cadaver | Plunge | Scream |
| Cataclysmic | Poison | Slave |
| Catastrophe | Poor | Smash |
| Caution | Prison | Strangle |
| Destroy | Plague | Silly |
| Devastating | Played | Embarrass |
| Disastrous | Refugee | Epidemic |
| Drowning | Revenge | Frightening |
| Danger | Risky | Fool |
| Dangerous | Savage | Fooled |
| Deadly | Pummel | Frantic |
| Death | Reckoning | Gambling |
| Fail | Searing | Gullible |
| Feeble | Shatter | Hoax |
Anger affects your decision and influences your perception. It can make you irrational at times, which can lead to you making choices without a bearing. Anger is a negative emotion, and you can’t use it directly to stir up your readers. However, when used the right way, it does make an impact on your copy. You can use these power words to provide a solution to problems.
| Arrogant | Smug |
| Ass kicking | Sneaky |
| Backstabbing | Snivelling |
| Beat down | Snob |
| Boil over | Snooty |
| Agitate | Snotty |
| Annoy | Stink |
| Broke | Sick and Tired |
| Brutal | Vicious |
| Coward | Violent |
| Crooked | Waste |
| Crush | Weak |
| Corrupt | Worst |
| Diminish | Underhanded |
| Disgusting | Wounded |
| Diatribe | No Good |
| Exploit | Obnoxious |
| Fear | Payback |
| Evil | Pound |
| Greedy | Preposterous |
| Hate | Provoke |
| Hostile | Punish |
| Know it all | Pitiful |
| Force-fed | Raise hell |
| Foul | Revolting |
| Lying | Ruthless |
| Maul | Lies |
| Miff | Loathsome |
| Money-grubbing |
Sloth is work avoidance where people are not motivated to do more than required. You can use sloth words as a lead magnet in your content. These words can make your product sound more useful, especially in your marketing campaigns. It helps to make all your headlines attractive. You can also use sloth words in email marketing campaigns.
| Basic | Picnic |
| Building blocks | Piece of cake |
| Cheatsheet | Plain |
| Child’s play | Printable |
| Cinch | On-demand |
| Clear | Painless |
| Accessible | Pattern |
| All-inclusive | Roadmap |
| Comprehensive | Quick |
| Copy | Ready |
| Downloadable | Replicate |
| Easy | Report |
| Economical | Smooth sailing |
| Complete | Snap |
| Components | Straightforward |
| Efficient | Steal |
| Effortless | Steps |
| Elementary | Simple as ABC |
| Elements | Smooth |
| Factors | Template |
| Easy | Tools |
| Economical | Uncomplicated |
| Fail-proof | Index |
| Fill in the blanks | Gift |
| Formula | Guide |
| Free | Instant |
| Freebie | Itemized |
| How-to | Ingredients |
| In less than | Kick start |
| In record time | Light |
| Minutes | List |
| Model | Mere |
| Mold | No sweat |
| Manageable | Nothing to it |
| Manifest | Now |
| No nonsense | |
| No problem |
Compelling a reader to take action says a lot about your content. Action words are great power words you can use in your marketing channels and resumes. Use it in places where you require your reader to take immediate action.
| Advised | Implemented |
| Analyzed | Improved |
| Arranged | Increased |
| Assembled | Influenced |
| Augmented | Initiated |
| Authored | Instituted |
| Accelerated | Integrated |
| Accomplished | Intensified |
| Achieved | Illustrated |
| Brainstormed | Imagined |
| Briefed | Leveraged |
| Built | Modelled |
| Communicated | Optimised |
| Conceptualised | Orchestrated |
| Constructed | Proofread |
| Created | Published |
| Curated | Predicted |
| Capitalised | Produced |
| Centralised | Renovated |
| Championed | Replaced |
| Derived | Researched |
| Designed | Resolved |
| Developed | Reconciled |
| Diagrammed | Reduced |
| Differentiated | Spearheaded |
| Directed | Steered |
| Discerned | Stimulated |
| Deciphered | Storyboarded |
| Delivered | Strategized |
| Drafted | Supervised |
| Drove | Surpassed |
| Endeavoured | Sharpened |
| Endorsed | Shattered |
| Enforced | Simplified |
| Ensured | Sparked |
| Established | Translated |
| Exceeded | Visualised |
| Executed | Volunteered |
| Edited | Wrote |
| Empowered | Finalised |
| Enacted | Forecasted |
| Forged | Guided |
| Fostered | Handled |
| Founded | Headed |
| Identified |
If your readers don’t trust you, it will affect your conversion rates. Trust is a powerful word, and it evokes a sense of relief in readers. You can use these words in all your blog posts and marketing efforts. Most people also use trust symbols when creating a landing page to boost credibility.
| Anonymous | Privacy |
| Approved | Professional |
| Authentic | Promise |
| Authoritative | Protect |
| Authority | Protected |
| According to | Proven |
| Accredited | Provoke |
| Accuse | Punch |
| Bestselling | Pay zero |
| Beware | Reliable |
| Bonafide | Research |
| Broke | Results |
| Backed | Recession-proof |
| Because | Recognised |
| Belong | Refund |
| Best | Sacred |
| Caution | Safe |
| Certified | Safety |
| Cheat | Scam |
| Cancel any time | Scared |
| Case study | Scientifically proven |
| Catastrophe | Secure |
| Diagnosed | Studies show |
| Don’t worry | Survive |
| Dangerous | Signs |
| Dependable | Stop |
| Ethical | Terrifying |
| Exactly | Tested |
| Expert | Track record |
| Emergency | Try before you buy |
| Endorsed | Unstoppable |
| Ensured | Verify |
| Fierce | Well respected |
| Fully refundable | Worldwide |
| Genuine | Moneyback |
| Guaranteed | No obligation |
| Horror | No questions asked |
| Hoax | No risk |
| Improved | Jeopardy |
| Ironclad | Lifetime |
| Official | No strings attached |
Lust is not always sexual. It can also be a desire to buy something. It is a feeling of lust – like a longing so bad. You can use lust words to intensify the craving to make the right impact. You can combine these words with curiosity to make a positive headline.
| Alluring | Uncensored |
| Brazen | Urge |
| Compelling | Mouthwatering |
| Crave | Magnetic |
| Captivating | Mind-blowing |
| Charismatic | Mischievous |
| Desire | Wild |
| Engaging | Naughty |
| Exotic | Obsession |
| Exposed | Passionate |
| Enchanting | Provocative |
| Fascinating | |
| Riveting | |
| Forbidden | |
| Hypnotic | |
| Intriguing | |
| Lonely | |
| Lovely | |
| Lust | |
| Steamy | |
| Scandalous | |
| Sensual | |
| Stimulating | |
| Striking | |
| Sinful | |
| Tantalizing |
Pride words work well in marketing your brand on different social media platforms. You can use these power words to make special announcements, contests, or winning an award for your achievements.
| Expensive |
| Fail |
| Faux Pas |
| Fool |
| Foolish |
| Fail-Proof |
| Failure |
| Glamorous |
| Lame |
| Last |
| Mediocre |
| Mistake |
| Obvious |
| Pitiful |
| Rookie |
| Ruin |
| Silly |
| Success |
| Threaten |
| Unknowingly |
| Useless |
| Waste |
Power words can work like magic, but only if you know how to use them according to your need. They can turbo-charge your conversions in record time and boost your site traffic. Don’t use the old ways to gain attention, do use these words that even experts are using.
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