Creating a perfect landing page design is not a tough task if you know what essential elements you need to incorporate into it. Without having a reliable checklist of things you need to accomplish committing silly landing page mistakes are common.
Thus, if you want to know learn how to create the perfect landing page for your website then the below landing page infographic is just what you need.
All of the best landing pages comprise a simple structure, a minimal design and includes a straightforward copy that focusses on a single goal. Therefore, without further ado, let’s check out the process that you need to follow in order to create a killer landing page that converts.
Which headlines from below would you click on?
As one of the important factors in a landing page design checklist, a headline is the first thing that catches a users attention and if it fails to make an impact it could lead to a higher bounce rate. Having a catchy headline complemented by an engaging sub-headline gives you the required edge that encourages visitors to read further.
Moreover, the secret to creating a click-worthy headline is fairly simple and includes three main elements;
To convert visitors into leads, you need to ensure that your content aligns with your headline. Your landing page copy should reflect what your headline promises and as such when creating a copy for your landing page you need to focus more on the benefits rather than the features of a product or a service.
Your landing page copy should be persuasive enough for a visitor to perform the next step, which is to provide you with their email ids or make a purchase. Thus, if you want to keep your audience engaged then you need to;
A call-to-action button draws the audience attention towards the next step that you want them to take. “Download my free eBook”, “Start Your Free Trial”, “Sign-up now” all these are CTAs that propels users to take an action. Therefore, ensure that you add an interesting and goal specific CTA when designing a landing page.
Additionally, here are a few landing page best practices when it comes to creating an effective CTA.
This one is another vital criteria for designing that perfect landing page for your website. While contrasting colour scheme seems to work best, it is important that you test varied colours before settling on anyone.
The thumb rule is to add no more than 2 colours and you may want to play by this rule if you want to create a visually striking landing page design. Moreover, here is a list of colours that works well with certain types of industry.
According to research, content with images get 94% more total views than those without. Thus, include relevant images and other multimedia on your landing page such as a video, to boost conversion.
The images on a landing page should, like the headline, complement your landing page copy. Further, according to various studies, personalised images work better than Stock photos when it comes to enhancing user engagement. Hence, make use of real high-quality photos of your product or service or your staff/team if you want to create a best landing page design for your website.
What are the Benefits?
Social proof and trust symbols help enhance the credibility of your landing page. By displaying social engagement numbers like subscribers, social shares, followers etc, you are able to win the trust of your audience. Plus, it helps relay the effectiveness of your product or service without using too many words.
Similarly, Trust symbols or Trust Seals like MacAfee Secure, SSL etc assures your audience that your landing page is safe and any sensitive information provided is secured. Thus, if you want to;
Then, displaying social proof and trust symbols is one of the essential elements of a landing page that you just can’t ignore.
Testimonials are another social proof. By incorporating authentic testimonials on your landing page you are able to display the experiences of your existing clients/customers who have used your product or service and found them useful. And this, in turn, helps increase user trust and boost brand’s credibility.
Furthermore, Testimonial is one of the basic components of a landing page that you can’t do without if you want to grow in the online world. Hence, ensure that you include descriptive testimonials with name, photos, company name (if any) if you want to covert prospective leads into buyers.
Like mentioned above, a perfect landing page focusses on a single goal and as such, to ensure that it delivers or converts as expected, you need to keep the navigational links to the minimal.
Providing your audience with too many choices diverts their attention from the goal that you want them to accomplish leading to a higher bounce rate. Therefore, when designing a landing page do away with unnecessary links in order to improve user experience and to increase the conversion rate.
When it comes to the anatomy of a great landing page, an optimised lead capture form is the most vital part that’ll ensure that you get your money’s worth. A long lead generation form that includes too many fields are more likely to result in your customers leaving your landing page without converting.
Thus, a simple formula for creating a landing page lead capture form includes determining the value of what you are offering vs the information your asking. And this, in turn, will help you create a lead generation form that is;
The placement of your lead generation form plays a crucial role in the success of your landing page. It is a simple fact that anything that is placed above-the-fold gets the most number of eyeballs. Thus, for greater conversion, you too need to adhere to this principle when designing a landing page.
Moreover, to get the maximum out of your optimised lead generation form ensure that your form;
There is no one-size-fits-all when it comes to landing page designs. The landing page design best practices that work for one business may not work for another. Thus, you need to conduct A/B testing on your landing pages to determine what works best for you.
It is only through A/B Testing various design elements, such as contact form, CTAs, headline, eCommerce testing and others, that you would be able to create an effective landing page design that delivers results.
Thus, running a test on different versions of your landing page is important in order to create that perfect, well-optimised and high converting landing page for your business website.
This about sums up the basic anatomy of a landing page.
The points that I have covered here – a catchy headline complemented by a concise copy and personalised images. Followed by the use of contrasting colours, optimised lead capture form and social proof, is pretty much all that you need to create a perfect landing page.
However, as stated above, there is no one-size-fits-all and thus, testing your landing page is crucial for it to convert better.
Lastly, to make the most of this anatomy of a landing page infographic, download the PDF that accompanies it which you can refer to when creating a landing page design for your website.
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